Content makes the internet go round. Google thrives on new content and webmasters are more than happy to supply it in the hope of getting more traffic back to their sites. But where should you place the content you create?
Your own site takes priority
Your own site should take top priority for any new content you create.
Simply because you’re more in control of your site than you are of anything else.
Unless you do something really dumb like deliberately break someone else’s copyright or forget to renew your domain name, your site will always be there.
My personal aim is to put at least half the content I create on my own site. And I suggest that should be your aim as well.
Sites that can send traffic take next priority
Especially at first, it can seem that Google and the other search engines are deliberately avoiding listing your site in the search results.
That’s probably not the case but it can definitely seem that way.
Which is why I like using article sites like this one for around half the new content I create.
They have more authority in Google than the majority of other sites on the web. Plus there’s the option for visitors to republish the article on their own site – there’s a link somewhere on this page that encourages that – which spreads the article further across the web in a natural manner.
Other formats help
In recent months, I’ve taken to re-using the content I’ve written in different formats.
Generally I’ll only put one of each type of format somewhere – so I won’t post an article to more than one article directory for instance – but I will use several formats.
Articles are my first preference – maybe I’m old fashioned but they seem to work best for me.
Then I’ll copy and paste the article into a Word document, make the formatting look nice and then upload to a document sharing site such as SlideShare.
Once that’s done, I’ll use a screen capture software program and read out the article. This is then uploaded to YouTube for those people who prefer to watch rather than read.
I probably should also strip out the audio track and upload that to a podcast site such as iTunes but that’s not something I do at this time.
Keep doing it!
Google’s thirst for new content is insatiable.
It also seems to think that sites that are regularly updated with new content are more important than ones that stay relatively unchanged.
That means that you need to keep creating new content and uploading it to various places.
Of course, the content has to be good quality and useful. But so long as you know your subject that shouldn’t be a problem.
Set yourself a target to spend at least an hour a day on your internet marketing and at least half that time – probably nearer all of it – creating new content to help promote your website.